This is an area of our work which brings together information on what makes different areas of the Yorkshire Dales distinctive and special. The handbook which is available here or in a paper form, gives tips on how to use this “local distinctiveness” information to market your business.
Moving on from this work, we have been focusing on how businesses can benefit from their customers’ experience of being here. To see how tourism businesses can benefit from over the coming months, have a look at our Current Tourism Project page.
